FinTech USA
LendIt FinTech
Virtual
Client Name
LendIt FinTech
Attendees
10,000
Location
Denver, USA
Platform
Brella
Challenge
In 2020, LendIt FinTech was supposed to be held for 5,000 attendees at the Javits Center in New York City. With the global COVID pandemic, the team needed to quickly pivot to a virtual event that maintained the same level of production quality as if being presented in person.
The task required designing a fully virtual conference with 4 congruent stages that delivered valuable insights into the future of finance while ensuring sustained viewer engagement and fostering meaningful interactions. We needed to develop creative solutions that kept participants active and involved, leveraging cohesive streaming, dynamic visuals, and interactive elements to create a memorable 3 day virtual conference.
We also needed the data from the event to inform how we would execute the LendIt Fintech Europe and LATAM events.
Solution
We maximized engagement at the virtual LendIt FinTech USA 2020 by using Brella for tailored networking and high-quality in-studio production—with custom sets and world-class speakers like Jelena McWilliams, Zach Perret, Angela Strange, and Terry Angelos. Live-streamed keynotes, panels, and networking sessions, enriched by dynamic visuals and interactive segments, created an immersive experience that delivered actionable insights for future events.
LendIt FinTech USA 2020 didn’t just draw a crowd—it pulled in over 10,000 attendees from around the world. Engagement metrics showed high interaction during keynote speeches and live Q&A sessions, with participants actively involved throughout the event. The strong level of interaction and participation underscored the event's success in sparking meaningful discussions and providing valuable insights to the global financial and technology community.
Speakers were equipped with the tools to engage effectively, appreciating the virtual responses that the production team captured and shared in real-time. This instant feedback created a dynamic interaction between speakers and attendees, elevating the quality of the conversations and enhancing the general event experience.
Sponsors were thrilled with not only an impressive number of attendees but also high engagement levels at their virtual booths and keynote speeches. The great attendance and interactive elements provided sponsors with valuable exposure and data, reinforcing the impact of their participation and driving meaningful connections with potential clients.
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Los Angeles
Denver
Atlanta
Washington, D.C.
Dallas
South Africa
Germany
Philippines
Japan
Malaysia
Los Angeles
Denver
Atlanta
Washington, D.C.
Dallas
South Africa
Germany
Philippines
Japan
Malaysia