Polygon Day at EthDenver
Polygon
Hybrid
Client Name
Polygon
Attendees
30,000+
Location
Denver, USA
Challenge
The challenge was to develop an integrated digital experience that leverages various mediums—including interviews, live streaming, and virtual graphics—to effectively engage and inform audiences about Polygon’s zk technology, showcase recent significant partnerships and technological advancements to a discerning developer community, and launch the Colorado Guild as a community initiative that underscores Polygon’s commitment to fostering partnerships focused on Web3 innovation and sustainability.
Solution
We orchestrated a multifaceted strategy for Polygon by combining interviews with Co-Founder Sandeep Nailwal and NFT creator Frank DeGods, live streaming sessions, and dynamic virtual graphics to captivate audiences across both in-person and online channels. Timed to coincide with Eth Denver—following major announcements with industry giants like Disney, Starbucks, Meta, Y00ts, and Frank Degods—the event drew over 40,000 Web3 developers and enthusiasts, maximizing its impact. Additionally, the unveiling of Polygon zkEVM Beta, a cutting-edge ZK scaling solution compatible with the Ethereum Virtual Machine, provided developers with seamless integration into existing smart contracts, tools, and wallets, while the launch of the Colorado Guild emphasized Polygon’s commitment to fostering local collaboration and sustainable Web3 partnerships.
Polygon Day at ETH Denver delivered remarkable results, attracting a diverse audience of developers with 33k viewers via the Twitter/X stream and generating significant buzz in the crypto and NFT space. A fireside chat featuring Polygon founder Sandeep Nailwal and NFT creator Frank DeGods drew from Eth Denver’s attendees and garnered over 700 views on YouTube, enhancing Polygon's brand visibility as a leader in enterprise NFTs and blockchain innovation. Additionally, the launch of the Colorado Guild and a focus on Web3 and sustainability partnerships laid the foundation for future collaborations—evidenced by the thriving community of about a dozen local members a year later—cementing Polygon's reputation as a catalyst for positive change in the industry.
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Los Angeles
Denver
Atlanta
Washington, D.C.
Dallas
South Africa
Germany
Philippines
Japan
Malaysia
Los Angeles
Denver
Atlanta
Washington, D.C.
Dallas
South Africa
Germany
Philippines
Japan
Malaysia